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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Top 5 China marketing lessons from December 2024
A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.
The Return of Li Ziqi: China’s Intangible Cultural Heritage Holds An Enduring Appeal
China’s most famous vlogger is back after 3 years! What does her popularity say about Chinese culture?
Chinese are rediscovering the countryside, and brands are tapping into it
Beyond weekend getaways and rural lifestyle choices, brands like Adidas are weaving rural narratives to forge deeper emotional bonds
Trending in China: Chinese local folk culture inspires brands’ marketing
Brands such as Lululemon and Starbucks are incorporating the rising Chinese folk culture trend into their marketing, but interestingly, no one has yet tapped into the popularity of the Yingge Dancing