Longchamp grew 20% last year while other luxury brands struggled. It did so by building its brand around its products, and by building immersive, seasonal experiences

The record-breaking triumph of Ne Zha 2 confirms that compelling storytelling, rooted in Chinese culture and reflective of current societal sentiment, can profoundly influence consumer behaviour.

Social media feeds increasing filled with “rough life” posts, alongside the popularity of more authentic retail spaces are just two examples of how Chinese consumers are seeking more real, less polished marketing

Moncler invested $28 million in the one-day "The City of Genius" event in Shanghai, blending global vision with local creative culture. For foreign luxury brands, the Chinese market remains unparalleled, and Moncler’s showcase sets a powerful example of how to captivate and inspire younger Chinese consumers.

Wukong is a huge deal in China, not just being the first AAA game and record sales and players, but for its wider impacts on consumer behaviour and branding opportunities

As Chinese Valentine's Day, Qixi Festival (七夕节) conveys Chinese-style unique romance between lovers and couples. Check it out to see how brands are embracing this traditional festival in creative ways.

Despite the Paris Olympics getting mixed reviews in China so far, the opportunities for brands to align with sports to connect with consumers is large, and growing

At Euro Cup 2024, Chinese brands accounted for five of the 13 top-tier brands, more than any other country. The success of BYD’s sponsorship has been slightly dampened by an adult toy site in the host country of Germany

This year’s Dragon Boat Festival has seen zongzi makers, consumers, brand gifts and AI-folk all innovate new and special zongzi

Mother’s Day ads showed how socially attuned brands are to mums, with some great campaigns but also some woefully inappropriate

Zhou Guanyu, China’s first ever F1 driver is a valuable commodity for brands in China, including lululemon, McDonald’s, Puma, Dior, Hennessy and HSBC

Brands from JD to Xiaomi are using their founders to build traffic and preference in China

Brands taking over wet markets has connected with Chinese youth online as they place higher value on community, neighbourhood connections and every day cultural activities

It's a lot cheaper to retain a customer than acquire a new one, so the old adage says. Many marketers in China don't seem to have got that memo, with marketing plans based around increasingly expensive livestreams and KOLs for sales, with limited initiatives to retain those customers once they've transacted.We track many loyalty initiatives at China Skinny, but one of the most exciting we've seen lately is from Chinese EV brand, Nio. Car sales have been one of the brightest categories in China's retail sphere, last month growing 17% year-on-year. As we noted in July, Beijing has been strategic in putting its weight behind car sales - it takes a lot of packaged goods or shoe sales to match that of a single car in making retail sales look rosy.

Back in early 2018, a marketer working with Mercedes-Benz in the West included a Dalai Lama quote on their blocked-in-China Instagram account. There was an uproar in China and the car company issued an apology to the people of China and promised to deepen its employees understanding of Chinese culture and values. 18-months later, similar calls for mass-boycotts of brands in China were aimed at Disney, Coach, Versace, Givenchy, Calvin Klein, Fresh skincare and Japanese sportswear brand Asics for labelling Hong Kong, Taiwan and Macau as countries on T-shirts and other products.

Skinny readers who’ve been with us for a while may remember when we hypothesised how retailers would be able to tap into China’s facial recognition with consumer scenarios in 2019 and beyond. The anticipated opportunities were the result of China’s leadership in facial recognition tech, coupled with its liberal policies and consumer attitudes towards the privacy. While cities such as San Francisco and Portland have banned the use of facial recognition, the technology has flourished in China with numerous marketing applications. Unfortunately many have been unscrupulous.

Both China's elderly and its millennials and gen-z consumer segments are among some of the most lucrative segments globally, this will help you understand them.

Beijing and Shanghai may be the first cities that most people associate with China, yet no city embodies the meteoric rise and confidence of modern China quite like Shenzhen in the south. Pre-China opening up, Shenzhen was described as a ‘backward fishing village,’ but after being designated as a Special Economic Zone (SEZ) in 1980, its proximity to Hong Kong’s entrepreneurs and capital, coupled with the ambition and scale of China’s migrant workforce have seen it transform into a dynamic metropolis at a scale that is unmatched in world history.