2025’s top-28 expos for foreign consumer brands in China
The China International Import Expo (CIIE) held every November is one of the world’s largest trade shows, a highlight of the Chinese business events calendar.
We attend many Chinese trade shows at the Skinny - you can see some recent commentary such as with the CIIE, SIAL, ISPO and the Beauty Expo. One of the consistent themes we see from brands making the most of trade shows in China is planning ahead, and organising most of the meetings and BD in advance.
Here’s our list of trade shows (of different themes and genres) next year that we think are worth considering - let us know if you are in town, it would be great to hear how they went for you.
East China Fair (ECF)
1 - 4 March 2025
Consumer goods
Shanghai New International Expo Centre
Attendees: 40,000 | Exhibitors: 3,500
East China Fair for Import and Export Commodities (referred to as "China Fair") is supported by the Ministry of Commerce of the People's Republic of China and jointly organized by nine provinces and cities, including Shanghai Municipality, Jiangsu Province, Zhejiang Province, Anhui Province, Fujian Province, Jiangxi Province, Shandong Province, Nanjing Municipality and Ningbo Municipality. It is a regional international economic and trade event with large scale, many merchants, wide radiation and high turnover in China.
Shanghai International Consumer Goods Fair & Modern Lifestyle Expo 2025 (CCF Shanghai 2025)
7 - 9 March 2025
Consumer goods
Shanghai New International Expo Centre
Attendees: 50,000 | Exhibitors: 750
Promoted as China's most influential trade fair on Consumer Goods, covering living, gifting, dining and personal care & daily cosmetics.
China International Fashion Fair (CHIC)
11 - 13 March 2025
Fashion
National Exhibition and Convention Center (NECC), Shanghai
Attendees: 100,000 | Exhibitors: 1,000
Dubbed "Asia's Largest and Most Influential Professional Fashion Trade Show", CHIC Spring will establish a brand ecology platform for lifestyle transformation, facilitating business negotiations, resource integration, international cooperation, and supporting services to enhance manufacturing, consumer, and regional brands. There is another session in the autumn.
China Food & Drinks Fair
25 - 27 March 2025
Food & Beverage
Century City New International Convention and Exhibition Center/Western China International Expo City, Chengdu
Attendees: 150,000 | Exhibitors: 3,000
Started in 1955 and one of the largest professional events with the longest history in China. CFDF is organized by China Sugar and Wine Group Corporation twice a year in spring and autumn respectively.
Incentive Travel & Conventions Meetings China (IT&CM)
24 - 26 March 2025
Travel
Shanghai Expo (ShanghaiMart Exhibition Hall)
Attendees: 50,000 | Exhibitors: 700
After the In-Person Edition in 2024, IT&CM China and CTW China 2025 will continue to be held as In-Person Event in Shanghai, maintaining our key focus as a Business, Learning and Networking platform for the MICE and Corporate Travel Industry.
China International Furniture Fair (CIFF)
18 - 21 March 2025
Consumer Goods
Canton Fair Complex, Guangzhou
Attendees: 380,000 | Exhibitors: 4,700
Covers the industry chain of home furnishings, covering civil furniture, accessories and home textiles, outdoor home furnishings, office commercial and hotel furniture, furniture production equipment and accessories and auxiliary materials, etc.
China Information Technology Expo (CITE)
9 - 11 April 2025
Information Technology
Shenzhen Convention and Exhibition Center
Attendees: 100,000 | Exhibitors: 1,500
China Information Technology Expo (“CITE”) is a national platform for displaying the latest products and technologies of the global electronic information industry. CITE has now become the industry-leading, intentionally influential annual information technology expo in Asia, featuring the largest scale, the most complete industrial chain, the most profound activities and the fastest-growing brand influence.
Auto Shanghai
23 April - 2 May 2025
Automotives
National Exhibition and Convention Center (NECC), Shanghai
Attendees: 900,000 | Exhibitors: 1,000
Auto Shanghai, one of the world's largest auto shows, returns in 2025. This biennial event brings together leading automakers and technology companies to showcase the latest innovations in automotive technology, electric vehicles, autonomous driving, and more. From concept cars to cutting-edge production models, Auto Shanghai offers a comprehensive overview of the future of mobility.
electronica China
15 - 17 April 2025
Tech
Shanghai New International Expo Centre
Attendees: 75,000 | Exhibitors: 1,600
electronica China attracts international and local market leaders from the industry, showcases products and addresses all important target groups. Explore a vast array of cutting-edge technologies, from semiconductors and embedded systems to displays and artificial intelligence.
www.electronicachina.com.cn/en
China Outbound Travel & Tourism Market (COTTM)
24 - 26 April 2025
Tourism
National Agricultural Exhibition Center, Beijing
Attendees: 50,000 | Exhibitors: 500
A mainstay of the B2B travel industry focusing on the rapidly booming Chinese outbound tourism sector.
China Beauty Expo Shanghai
12 - 14 May 2025
Beauty & Cosmetics
Shanghai New International Expo Center
Attendees: 500,000 | Exhibitors: 3,200
A leading B2B international platform for all sectors in the beauty industry, providing the latest technology, resources, knowledge, and trends to boost communication and commerce.
Food & Beverage Innovation Forum (FIBF)
8 - 10 May 2025
Food & Beverage
National Exhibition and Convention Center (NECC), Shanghai
Attendees: 50,000 | Exhibitors: 900
Since 2014, FIBF focuses on future trends and directions for innovation by sharing successful business cases from around the world. Many of the top 100 global food and beverage companies have participated in previous shows.
NHNE China International Natural Health & Nutrition Expo
21 - 23 May 2025
Health & Nutrition
Venue: Guangzhou China Import and Export Fair Complex
Attendees: 100,000 | Exhibitors: 1,200
Exhibited health and nutrition products cover more than ten segmented sectors such as dietary supplements, health food, functional food, nutritional supplements, and food for special medical purposes.
SIAL Shanghai
19 - 21 May 2025
Food & Beverage
Venue: Shanghai New International Expo Center
Attendees: 180,000 | Exhibitors: 5,000
SIAL was introduced to China in 2000 as part of the France-based Gomexpo SIAL global food & beverage series. The exhibition is now in the top-3 SIALs globally.
Design Shanghai
4 - 7 June 2025
Design
Shanghai World Expo Exhibition & Convention Center
Attendees: 70,000 | Exhibitors: 500
Design Shanghai is one of the world's most prestigious international design events and Asia's premier design event. Constantly breaking new ground, it has set a precedent in China's ever-growing design community. Design Shanghai aims to explore how Eastern and Western design philosophies can work together synergistically.
World Ecological Agricultural Products and Food Industry Expo
12 - 14 June 2025
Food & Beverage
Canton Fair Complex, Guangzhou
Attendees: 50,000 | Exhibitors: 800
This is a newly upgraded industry event, with exhibits among others vegetables and fruit, grains and oil, meat and poultry, seafood and frozen food as well as prepared dishes.
Children Baby Maternity Products Expo (CBME)
16 - 18 July 2024
Mum & Baby, Pregnancy
Shanghai, National Exhibition & Conference Center
Attendees: 10,000 | Exhibitors: 3,000
A pregnancy, baby and child omni-channel trade service platform held annually in Shanghai, which has since expanded to Turkey, India, Indonesia and other countries. A sister event is in Shenzhen in December.
Internationale Fachmesse für Sportartikel und Sportmode (ISPO)
4 - 6 July 2025
Sports & Outdoors
SNIEC (Shanghai New International Expo Center)
Attendees: 30,000 | Exhibitors: 500
ISPO Beijing is the key to the Asian sports market. For exhibitors, ISPO Beijing is a platform where Chinese and international players of the sports industry meet. Held annually in January, it connects global brands with China's booming sports market. Explore and showcase cutting-edge innovations in outdoor gear, winter sports equipment, fitness apparel, and more.
China International Fruit Expo
27 - 29 August 2025
Food & Beverage
Shanghai New International Expo Center
Attendees: 30,000 | Exhibitors: 300
A business exchange and display platform in the industry initiated by fruit professionals themselves.
Cafeex Shenzhen
22 - 24 August 2025
Food & Beverage
Shenzhen Convention & Exhibition Center
Attendees: 50,000 | Exhibitors: 300
Specialty coffee shops and roasters, coffee equipment suppliers, green bean traders, coffee package solutions suppliers and coffee trainers attend this event, also in Wuhan in May and Shanghai in December.
China International Fair for Trade in Services (CIFTIS)
10 - 14 September 2025
China National Convention Centre, Beijing
This prestigious fair convenes global service providers across diverse sectors like finance, logistics, telecommunications, and culture. CIFTIS offers an unparalleled platform for businesses to explore new markets, forge partnerships, and discover cutting-edge service innovations shaping the global economy.
SIAL Shenzhen
1 - 3 September 2025
Food & Beverage
Shenzhen Convention and Exhibition Center
Attendees: 70,000 | Exhibitors: 1,500
SIAL was introduced to China in 2000 as part of the France-based Gomexpo SIAL global food & beverage series. The exhibition is now in the top-3 SIALs globally.
China-ASEAN Expo (CAEXPO)
17 - 21 September 2025
General
Nanning International Convention & Exhibition Center (NICEC)
Attendees: 100,000 | Exhibitors: 3,000
This annual expo fosters economic cooperation between China and Southeast Asia. This key trade fair showcases a wide range of products like machinery, electronics, tourism services, and innovative startups. CAEXPO offers a valuable platform for businesses to expand into new markets, strengthen regional partnerships, and explore the latest trends in trade and investment between China and Southeast Asia.
China Fisheries & Seafood Expo
29 - 31 October 2025
Seafood
Hongdao International Exhibition and Convention Center, Qingdao
Attendees: 40,000 | Exhibitors: 2,000
CFSE attracts importers, distributors, retailers, and foodservice operators, as well as seafood processing companies, aquaculture producers, and fishing fleet operators seeking new technology and services.
Shanghai Global Food Trade Show (FHC)
12 - 14 November 2025
Food & Beverage
Shanghai New International Expo Center
Attendees: 170,000 | Exhibitors: 3,000
In its 27th edition next year, the FHC has become one of the most well-known trade expos in the food and catering industry. Last year’s FHC saw approximately 2500 exhibitors from over 30 countries involved. Part of the expo is Prowine Shanghai, the leading trade fair for the wine and spirits industry in the Chinese mainland, hosting over 650 spirits and wine makers.
China International Import Expo (CIIE)
5 - 10 November 2025
General
National Exhibition and Convention Center (NECC), Shanghai
Attendees: 400,000 | Exhibitors: 3,500
The biggie. China’s largest import-focused exhibition, where many deals are signed as symbolic support for this Beijing-endorsed event. In 2024’s edition, over 400,000 participants attended, with e 3,496 exhibitors from 129 countries/regions. Tentative deals were worth $80.01 billion, a 2% increase from the previous year.
