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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Giving made easy: WeChat's new "send gifts" feature transforms social gifting
WeChat has further enhanced its status as the ‘everything-app’. What's the new gifts function all about and what does it mean for you?
Cotti Coffee’s success story: Is coffee becoming the new tea?
China's coffee revolution is brewing. From Cotti Coffee's rapid rise to shifting cultural trends, discover why coffee could become China's next daily staple.
China’s outbound tourism: tapping into the opportunity
Overview of the growing purchasing power and relaxed visa requirements for Chinese travellers, who are venturing beyond traditional hotspots to explore new destinations. What are the needs to appeal to Chinese consumers?
Case Study: Why MUJI has struggled in China
MUJI is one of the world's most recognisable brands. Despite years of success in China, and expansion plans in the market, it has challenges with its pricing and positioning.
Blind Box Mania: why Chinese consumers love it
Blind boxes are trending in China. Supermarket blind boxes were one of the big sellers at this month's 11-11 shopping festival, with everything from beer to baby diapers mystery boxes popular. Here’s why it makes so much sense.
The Return of Li Ziqi: China’s Intangible Cultural Heritage Holds An Enduring Appeal
China’s most famous vlogger is back after 3 years! What does her popularity say about Chinese culture?
From Classroom to Crossroads: A Cycling Sensation Takes Kaifeng by Storm
After spreading over social media, China’s youth have demonstrated their need for community and adventure en masse causing a stir on their 50km group ride