6 Easy Steps for Setting Up a Store in Douyin Mall

Douyin Tiktok Mall

Douyin Mall is ByteDance’s initiative to take Douyin (Tiktok) ecommerce to the next level. Douyin is doubling down on its Mall in conjunction with 2022 Singles’ Day, where Douyin subsidised purchasers by at least 15% and numerous vouchers to lure more shoppers in.

The subsidies and investment from Douyin should highlight how serious the platform is converting its massive traffic base into enthusiastic online shoppers. Brands selling in China who are not already on the platform should consider it as a sales channel. At China Skinny, we can help you integrate the store into your overall China Strategy and make the most of the opportunity.

Short video demonstrating Douyin Mall:

Setting up your Douyin Mall store:

Here are the six easy steps to setting up a Douyin Mall store. The requirements to set up are below…

  1. Open Douyin app, click “Me” at the bottom bar, and unfold the side column

Douyin Mall setup first step

2. Click “Creator Service Centre”

Douyin Mall setup second step

3. Click “Show all functions”

4. Click “open a Douyin Mall”

Douyin Mall setup step four

5. Click “Move in immediately”

Douyin Mall setup step 5

6. Choose your business entity type, business category, fill in the information and pay the deposit money

Douyin Mall setup sixth step

And that’s all, you should be good to go selling on Douyin!

Requirements for opening a Douyin Mall store:

  1. You must have a Douyin account

  2. There are no minimum follower numbers required of the Douyin account

  3. The Douyin account must have posted at least 10 videos

  4. The required supporting information includes a business license, ID card information, bank card information, and real-name authentication.

  5. Deposit: The deposit for individual businesses opening a Douyin mall account is 2,000 to 10,000 yuan, while the deposit for enterprises is 4,000 to 20,000 yuan. The amount depends on the business category.

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