The record-breaking triumph of Ne Zha 2 confirms that compelling storytelling, rooted in Chinese culture and reflective of current societal sentiment, can profoundly influence consumer behaviour.

A mixed bag for category and platform advertising last year, but some clear winners are reflected in the advertising spend

Xianyu has evolved from a second-hand marketplace into a hub for youth culture, side hustles, and digital innovation, offering valuable insights for foreign brands in China

WeChat has been the quiet achiever of China’s online platforms. Despite the hype of Douyin and RED, the value of goods sold on WeChat reportedly doubled last year

Blind boxes are redefining value, experience, and ethics in consumption. The intersection of affordability, gamification, and sustainability is a powerful formula that brands can learn from and adapt.

Two of China's fastest growing categories - pets and TCM - are converging, creating a booming niche category that provides hints for other convergence opportunities in China

Jack Ma launched New Retail with a roar in 2016 starting a scramble for the New Retail crown on both sides of the Pacific. The buzzword has since fizzled out and Alibaba has divested in much of its bricks & mortar retail properties, but the need to rethink retail is more important than ever. Here's why...

Despite being winter, Naimi's novel fried chicken-looking ice creams are flying out of the chiller. Their success provides many valuable lessons for brands selling in China

Xianyu's foray into physical retail illustrates five key lessons for retailers - both online and office - in how to differentiate and engage your target audience

Why DeepSeek’s new app may alter the path of geopolitics and economies globally, and play a big part in marketing in China

Photos of supermarkets like Sam’s Club being squeezed with throngs of shoppers in the CNY period

A concise yet holistic summary of January 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.

Conversations are likely to be a little different for many young Chinese returning home for their Chinese New Year holiday

A Harper’s Bazaar campaign featuring hotpot CEOs is a testament to the power of blending fashion, culture, and business leadership. It not only redefines the role of CEOs in branding but also highlights broader trends in cultural revival, emotional connection, and experiential marketing.

Hyper-local regional specialities are becoming increasingly popular in China based on their grassroots authenticity and uniqueness, presenting valuable lessons for foreign brands

AI has become an integrated tool for marketing in China 2025, making marketing easier at a surface level, but harder than it has ever been before. How do brands utilise AI to stand out?

A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.

WeChat has further enhanced its status as the ‘everything-app’. What's the new gifts function all about and what does it mean for you?