Despite foreign brands generally being perceived as safer in China, they often squander this advantage by failing to localise and understand the ecosystem and cultural nuances

Luxury brands such as Burberry, Gucci, and Armani are selling heavily-reduced products at bulk warehouse Sam's Club - what does it mean for the brands?

China's Special Action Plan for Boosting Consumption is a positive for foreign brands in China, but there remain some challenges

With local competitors mastering manufacturing efficiency and aggressive pricing, foreign brands have wrestled with the challenge to remain relevant without succumbing to the price war. Heytea provides some valuable lessons for maintaining premium positioning

Elderly influencers provide a counter-narrative to China’s intense work culture, proving that seniors can live life on their own terms, which is proving endearing to young Chinese consumers often labelled as “fragile youth”

Mixue is now the largest fast food chain in the world by stores. It hasn’t got there by following the Western outsourcing model, rather building on a structure that takes advantage of China’s unique infrastructure

Mixue has surpassed Starbucks and McDonald's to become the world's largest fast food chain. As the details illustrate, it wasn't by accident. The company's record-breaking IPO looks set to fund its next round of expansion

The record-breaking triumph of Ne Zha 2 confirms that compelling storytelling, rooted in Chinese culture and reflective of current societal sentiment, can profoundly influence consumer behaviour.

A mixed bag for category and platform advertising last year, but some clear winners are reflected in the advertising spend

WeChat has been the quiet achiever of China’s online platforms. Despite the hype of Douyin and RED, the value of goods sold on WeChat reportedly doubled last year

Blind boxes are redefining value, experience, and ethics in consumption. The intersection of affordability, gamification, and sustainability is a powerful formula that brands can learn from and adapt.

Jack Ma launched New Retail with a roar in 2016 starting a scramble for the New Retail crown on both sides of the Pacific. The buzzword has since fizzled out and Alibaba has divested in much of its bricks & mortar retail properties, but the need to rethink retail is more important than ever. Here's why...

Despite being winter, Naimi's novel fried chicken-looking ice creams are flying out of the chiller. Their success provides many valuable lessons for brands selling in China

Xianyu's foray into physical retail illustrates five key lessons for retailers - both online and office - in how to differentiate and engage your target audience

Why DeepSeek’s new app may alter the path of geopolitics and economies globally, and play a big part in marketing in China

Photos of supermarkets like Sam’s Club being squeezed with throngs of shoppers in the CNY period

A Harper’s Bazaar campaign featuring hotpot CEOs is a testament to the power of blending fashion, culture, and business leadership. It not only redefines the role of CEOs in branding but also highlights broader trends in cultural revival, emotional connection, and experiential marketing.

Hyper-local regional specialities are becoming increasingly popular in China based on their grassroots authenticity and uniqueness, presenting valuable lessons for foreign brands