What are you looking for?
Our Complete Archives
Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
Filter By Article Type:
Longchamp’s quiet confidence: how a French makes luxury feel personal, not exclusive
Longchamp grew 20% last year while other luxury brands struggled. It did so by building its brand around its products, and by building immersive, seasonal experiences
Top 5 China Marketing Lessons from January 2025.
A concise yet holistic summary of January 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.
Top 5 China Marketing Lessons from November 2024
A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.
Why RED (Xiaohongshu) is standing out for marketers in China’s crowded online ecosystem
With every major app in China integrating social, e-commerce, entertainment, livestreaming, and video into their suite, what sets RED apart as a marketing channel for brands?
The Return of Li Ziqi: China’s Intangible Cultural Heritage Holds An Enduring Appeal
China’s most famous vlogger is back after 3 years! What does her popularity say about Chinese culture?
The Chinese coffee brand that stands for lifestyles: M Stand
Founded in 2017, M Stand has continually evolved with its unique aesthetic and comprehensive innovations, positioning itself as more of a lifestyle brand than a coffee chain.
The drivers behind China’s transition to emotional marketing
Easy access to data and ecommerce is seeing products and promotions become more homogenous in China, but brands that stand out and command the highest margins are those who connect emotionally with their target audience
Six marketing campaigns that stand out in China’s Women's Day battlefield
Brand initiatives around this Year’s Women’s Day have had a lot more substance and authenticity in China, including these six examples