Corn drinks: a stylish sip for health-conscious consumers in autumn

Coffee shops featuring corn lattes from cities like Seoul and Los Angeles, have gone viral on overseas social media thanks to their unique presentation and memorable flavours. This trend has spread to China. Numerous independent coffee shops across various cities now sell new corn-flavoured drinks. These include corn-based lattes with corn soft candy, corn dirty lattes. In addition to corn lattes, new variations have emerged, including signature drinks made with fresh corn juice, light corn milk teas, and fruit teas with a base of corn silk tea.

The most popular is the corn syrup latte, which blends corn juice with coffee and is topped with a roasted corn candy. Its sweet and rich flavour perfectly captures the cozy and romantic vibe of autumn and winter. Image: Xiaohongshu @Kiko @圆圆又饿了 @长江入海口ESTUARY

A standout drink is the sea salt corn smoothie, made with freshly cooked corn cake syrup and sea salt-infused ice. Its rich colours and perfectly balanced sweet and salty taste offer a refreshing, delightful experience. Image: Xiaohongshu @何所有玉米说

So, why are corn-based drinks trending?

● Creative versatility for tea and coffee:

Corn can be juiced or made into corn milk for a rich, grainy base. It can also be turned into corn pudding or jelly, or simply added as kernels to enhance texture and flavor.

Ice cream and pastries with corn-based toppings. Image: Xiaohongshu @麻浦区的熊猫 @StarryL @番茄真能吃

● Health appeal for wellness seekers:

Corn is a familiar ingredient in China, widely associated with health benefits like fiber and a low glycemic index. Its nutritious profile aligns with the growing trend of light, health-conscious beverages among younger consumers.

ANTEA JENNY's light corn milk drink. Image: Xiaohongshu @沪上阿姨

● Handcrafted appeal and regional origin:

Corn drinks often emphasize their origin, such as "glutinous corn from Northeast China's black soil," boosting their perceived value. Highlighting natural, hand-prepared ingredients also adds to their appeal.

The local Harbin brand Corn Talk is promoted as a must-visit spot for anyone in the city, highlighting its authentic local flavours and the premium quality of its corns grown in Harbin's black soil. Image: Xiaohongshu @你萌熊酱

● Well-established supply chain, easy to Innovate:

Compared to fresh fruit, corn has a stable supply chain and predictable costs. It’s easy to source and use in creative ways, making it accessible for both major brands and small independent cafés to experiment with.

Corn-based drinks, once seen as too traditional or unfashionable, have been revived by brands focusing on health benefits, aesthetic appeal, and trendy elements.