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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Corn drinks: a stylish sip for health-conscious consumers in autumn
Corn-based coffee and drinks are trending in China, attracting wellness-focused consumers with their creative versatility, health appeal, and nostalgic flavours. Stable supply chains and regional pride further enhance their popularity, turning traditional corn into a modern beverage hit.
How Chinese consumers are feeling about plant-based foods in 2024, and what we can learn from it
Everything aligned for plant-based protein just two years ago in China, but things haven’t panned out the way they were tracking. Plant-based dairy has fared better than meat, here’s why…
The Opportunities & Risks of Marketing With Numbers in China
Numbers and dates are regularly used in Chinese marketing because of their symbolism and sounds, but be careful