China Skinny was at the 7th CIIE in Shanghai this week. Here are the highlights and featured exhibitors in the Consumer Goods sections.

MINISO has launched MINISO LAND, attracting massive crowds. Its first global “IP theme park-style” flagship blends globally- known IPs into an immersive shopping experience.

Moncler invested $28 million in the one-day "The City of Genius" event in Shanghai, blending global vision with local creative culture. For foreign luxury brands, the Chinese market remains unparalleled, and Moncler’s showcase sets a powerful example of how to captivate and inspire younger Chinese consumers.

China is experiencing a shift—or even a dilemma—in its bricks-and-mortar retail landscape. While high-end malls are seeing declines, non-standard commercial spaces are on the rise. Among these, Beijing’s THE BOX Youth Energy Center is redefining the offline retail experience by tapping into the spending power of the younger generation.

Chinese youth embody a rich tapestry of lifestyles and values that defy easy categorization. In a social media world saturated with flashy façades and overly curated personas, many still celebrate authenticity and self-discovery. This creates opportunities for brands to craft fresh, compelling stories that resonate with their desire for genuine connection.

As Chinese consumers increasingly prioritize health and wellness, fresh milk and fruit tea brands are stepping up, with HEYTEA standing out prominently. This article explores HEYTEA's health-focused marketing strategies and provides insights for brands looking to cultivate health-oriented perceptions.

Following the robotic dogs, CASIO's latest innovation, the AI pet Moflin, is broadening horizons of what these pets can be. Beyond AI pet healthcare and smart supplies, AI is spawning exciting product placement opportunities related to pets.

Although summer has come to an end in China, the enthusiasm for ice cups remains strong. Coffee ice cubes and fruit-flavoured ice ball cups have further encouraged people to explore DIY mixers and enhance their beverage experiences.

From in-house exhibitions to various brand collaborations, Shanghai Mental Health Center at 600 Wanping South Road is tapping into mental health concerns, helping to reduce stigma around mental health.

As new generations redefine what weddings look like, brands are seizing the moment to connect with young couples seeking authenticity and personalization.

China's consumer landscape is increasingly divergent. Lower-tier cities are rebounding faster and showing greater resilience than first- and second-tier cities. While large catering businesses struggle, smaller restaurants thrive. How can brands understand these diverging trends and their implications? Read on to find out more.

Scripture copying, once a niche activity, is now a rising wellness trend among young people. It is becoming part of the growing "temple economy," expanding from temples to teahouses and beyond.

Traditional collectibles have become a form of social currency among young people. From spiritual comfort to stylish accessories, livestreams and e-commerce have made these pieces more accessible. And people watch appraisal livestreams for whacky collectibles as an entertainment.

Corn-based coffee and drinks are trending in China, attracting wellness-focused consumers with their creative versatility, health appeal, and nostalgic flavours. Stable supply chains and regional pride further enhance their popularity, turning traditional corn into a modern beverage hit.

Jellycat CAFÉ has taken Shanghai by storm with its limited-time pop-up. Exclusive plush toys and immersive packaging performances highlight Jellycat's unique blend of emotional value and playful creativity.

During this year’s National Day holiday, China saw 765 million domestic trips and ¥700.8 billion ($99b) in spending. As travellers seek deeper cultural connections, “Neo-Chinese night tours” emerged as popular experiences, presenting new growth opportunities for the tourism industry.

A number of high-end restaurants in China have closed or cut prices to stay afloat in the fierce dining market. However, we're seeing restaurants that blend dining with immersive experiences dining popular among young consumers, without lowering prices. Even without supply chain or scale advantages, these places are gaining a distinct competitive edge.

The wild Yunnan mushroom "Jian Shou Qing" went viral over summer. Despite its toxicity when undercooked, it's become a social media sensation and a trendy ingredient/flavour where the thrill and novelty, rather than taste, drive its popularity.