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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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F&B brands are tapping into unconventional wedding occasions
As new generations redefine what weddings look like, brands are seizing the moment to connect with young couples seeking authenticity and personalization.
Creating rituals and occasions to win over Chinese consumers
The runaway growth of China's collectable toy market hasn't just stemmed from the toys themselves, but the ritual and occasion of the purchase journey - Jellycat's pop up cafe is case in point
Emotional value triumphs: inside Jellycat Café pop-up in Shanghai
Jellycat CAFÉ has taken Shanghai by storm with its limited-time pop-up. Exclusive plush toys and immersive packaging performances highlight Jellycat's unique blend of emotional value and playful creativity.
Zara shows Shanghai’s cool kids how a pop up store is done
Zara's pop up in Shanghai's trendy Anfu Lu provides plenty of lessons on marketing and retail for brands in China
Photos: Before the crowds: The first two rounds of Zara’s Shanghai pop-up evolution
Zara's Anfu Lu pop-up store in Shanghai's former French concession is being reinvented every week; here are photos of the first two iterations