Strategy Development
Whether you’re here for light consulting or a full marketing strategy in China, China Skinny has you covered.
Cultural Adaptation
The first step when it comes to putting together a strategy for your brand in China, is understanding the salient cultural differences that will play a role in how you present your brand in China. This process takes place throughout all phases of our research and China Skinny takes this very seriously because even the largest brands with limitless resources can commit cultural faux-pas and face strong consumer whiplash.
Several luxury brands have been guilty of huge cultural faux-pas in the past few years. Many of them are trying to be humorous or witty, however the result just comes of as bad taste or insulting. Some of these mistakes are blindingly obvious, however some are more subtle, so it’s important to adapt your content and strategy sensitively to the China market.
Tailored to Your Situation
Our clients come to us at every stage of the journey, from the earliest stages of entering China or preparing for entry, all the way through to well-established brands looking to improve their position in the market, to improve their understanding of the consumer, to undertake new product development etc. Strategies we develop include:
Entry & growth
Digital & social media
Pivoting strategy
New product development
Launch strategy
Target market strategy
Advertising & marketing
To see a selection of our clients and case studies see here.
