Market Research
Whether you’re here for a snapshot, forecasting, opportunity analysis or regional analysis, China Skinny has you covered.
Market Overview
China Skinny has access to the most up-to-date industry, market and e-commerce data in order to realistically estimate the size of your market and segment, as well as the growth potential it contains.
Having worked with over 300 clients in around 30 industries, China Skinny is adept in sourcing the most market data for your needs. Whether that be for:
Sizing & growth potential
Forecasting
Competitive intelligence
Opportunity evaluation
City & regional
Competitor Analysis
Competitor analysis is a key component of any market research and in the past, this used to be largely comparing foreign brands to foreign brands. However, Chinese brands have come a long way in terms of their quality and reputation within China, meaning that foreign brands are now in many cases competing against a much bigger pool of players, including domestic Chinese ones.
Competitor analysis helps us define:
who your closest competitor are,
positioning,
pricing or price ranges,
tone and marketing content, and
new product development, among others
E-Commerce Analysis
E-commerce is an extremely important channel for all foreign brands in China as it is usually the direction that offers the least amount of friction. However, the e-commerce space is ever-evolving, particularly of late into the social commerce arena, thus it’s important to stay current.
China Skinny has access to a variety of data sources to undertake:
sales and price analysis
key claim analysis
competitor analysis
channel and platform analysis
