Branding in China.
Whether you’re here for strategic consulting or full brand management, China Skinny has you covered.
Brand / Product Name
Every brand that enters the China market needs a localised name. This is your brand’s first opportunity to resonate with the Chinese consumer, so it’s important to get it right.
The are many examples of brand’s missing the mark here, such as Nike who launched a pair of sneakers with two separate Chinese characters representing prosperity and fortune, however when put together they say “get fat“.
We can help you navigate this process by:
brainstorming potential names
trademarking
avoiding cultural faux-pas
elevating your brand in China
Positioning & Identity
Given the cultural differences, it is highly unlikely that your brand identity will translate to evoke the same qualities as you originally intended. This is why is important to localise your positioning and identity and find the best way to make your brand identity resonate with Chinese consumers. We achieve this by:
translating your essence
testing consumer perceptions
creating impact
understanding your target Chinese audience
Social Media Management
China’s social media environment is a completely different beast to the West and keeping up with trends, online slang and pop culture can be a challenge even for the top players. We have the skills and expertise to:
run a full social media audit (if already present)
develop an effective social media strategy
create content that resonates
run targeted campaigns
leverage influencers and UGC (user generated content)
manage your online reputation
monitor ongoing performance