Trending in China: Young people are going to coffee shops to scratch lottery tickets
Recently, a hybrid coffee shop called "9.9 Yuan Cai Ka" in Wuxi, Jiangsu province has become popular among young people. The coffee shop promotes the slogan "You are only one cup of coffee away from becoming rich", offering a latte for only ¥9.9 ($1.40), while also including a scratchy lottery ticket. This creates an interesting and playful experience that has attracted many young customers. Some have even said that they buy multiple lottery tickets while waiting for their coffee, and others have won ¥1,000 ($139) just by ordering a cup of Americano.
Scratchy with your coffee? 36kr
Similar hybrid coffee shops featuring lottery tickets have begun to emerge all over the country. Some stores have combined "Sports Lottery + Croissant + Coffee," while others offer coffee with a points-based loyalty program that can be redeemed for lottery tickets. Regardless, these stores all share a common theme in their branding and marketing: focusing on "good luck" and "fortune" to attract customers.
Images are from @苏州周末去哪儿浪 @白不理@短腿啊萌 @9.9彩咖on RED
