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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Where advertisers invested their budgets in China in 2024
A mixed bag for category and platform advertising last year, but some clear winners are reflected in the advertising spend
WeChat: China’s most sustainable ecommerce platform
WeChat has been the quiet achiever of China’s online platforms. Despite the hype of Douyin and RED, the value of goods sold on WeChat reportedly doubled last year
Top 5 China Marketing Lessons from November 2024
A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.