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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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WeChat: China’s most sustainable ecommerce platform
WeChat has been the quiet achiever of China’s online platforms. Despite the hype of Douyin and RED, the value of goods sold on WeChat reportedly doubled last year
Blurring lines between China’s ‘Superapps’
Elon Musk is looking to develop Twitter/X into a China-style superapp. Looking at the way China’s apps are evolving, he’s got plenty of examples to choose from, which should factor in China marketing strategies