The Weekly China Skinny 8.8.12
Another week and another round of beautiful news, advice and opinions to deepen your knowledge of selling to Chinese consumers. In this week's line up you can indulge yourself in understanding Chinese consumers, Chinese retail, the Internet in China, mobile phones, luxury goods and food and beverage in China.
Understanding Chinese Consumers
Inside The Heads Of Chinese Consumers: Views from three authorities on Chinese consumers including the learnings from KFC's stellar performance in China.
Keeping Up With Chinese Consumers: Our short overview about Chinese consumers and some good pointers on using Weibo to better understand Chinese consumers.
81% of Chinese hair care consumers prefer purchasing natural hair products: With 57% reportedly suffering dandruff and 43% having the itch, it's no wonder Chinese consumers don't want to risk a non-natural product - related to hair care, but some good lessons that can be applied over many products.
Chinese Retail
US Retailers Getting A Boost From Chinese Consumers: An 8-minute video giving the American view on how US retailers are doing in China.
The Internet in China
Chinese E-Commerce Giant Tmall Woos American Brands: American brands are having increasing presence on TMall to cater for Chinese consumer's increasing demand for non-fake foreign brands.
Mobile Phones
Young Chinese Consumers Embrace Mobile Apps: Stats and examples of how brands are using smartphone applications to woo the big spending, young Chinese.
Luxury Goods
Significant Change in Spending Patterns on Luxury Items in China: A Ruder Finn/Ipsos China survey illustrates the importance of Social Media in influencing Chinese consumers to purchase of luxury brands, Europe still holds top-10 luxury brands in China and shoes, cosmetics, wines & spirits doing best. Chinese are also buying more luxury goods on the mainland.
Food & Beverage in China
Chinese Consumers Consider McDonalds Healthy Food: Although there were pirated copies of Supersize Me all over China a few years back, Chinese still consider Big Mac and fries good healthy living - well, healthier than risking the toxic milk, gutter oil, exploding melons and the rest.
That's the skinny for the week! You can have this delivered to your inbox each week by subscribing for email updates, or if you prefer hearing about these by social media, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed. If you have any feedback or suggestions for future articles, please let us know.
