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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Six marketing campaigns that stand out in China’s Women's Day battlefield
Brand initiatives around this Year’s Women’s Day have had a lot more substance and authenticity in China, including these six examples
Should I launch my new product in Shanghai?
There is talk about most consumption growth in China coming from its smaller cities, but premium foreign brands shouldn't discount wealthier and more sophisticated cities like Shanghai, where 100-150 cups of coffee are consumed a year, versus 12 across China, for example