Alibaba's Taobao & Tmall Shopper Infographic

The 386 million shoppers on Alibaba's Taobao and Tmall platforms provide a deep insight into Chinese consumers across a number of categories.  The infographic below dives into consumer trends and behaviour on Alibaba's platforms for the past five years for the homeware, maternity and child, fashion beauty, household appliances, outdoor sports, shoes and bags, fashion and food categories.