A wave of viral videos in China are flipping the script on traditional Chinese-style parenting. Filmed from a child's perspective, these clips turn guilt-inducing phrases back on parents, pushing them to reflect on their parenting approach.

Douyin provides a platform for ordinary people to build small businesses. By creating unconventional and slightly whacky livestreams and videos, they've captivated young audiences and driven significant sales, despite their simple, rough-around-the-edges style.

New types of bloggers called matchmaking analysts - the Sherlock Holmes of the dating world - are capturing much attention in China’s social media. There are the reasons for their popularity, but also concerns…

WeChat has finally created its answer to the gaping hole in its content ecosystem. WeChat Channels provides Tencent’s answer to the short-form video/image content dominated by the likes of Douyin, Kuaishou and Little Red Book.

Many brands are aware of how China’s innovations around New Retail, digital and mobile payments are fundamentally changing the way consumers research and buy products. Yet, what is often overlooked is how they are altering the format and even the type of product they buy.