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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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What brands can learn from Shanghai Mental Health Center, 600 Wanping South Road
From in-house exhibitions to various brand collaborations, Shanghai Mental Health Center at 600 Wanping South Road is tapping into mental health concerns, helping to reduce stigma around mental health.
Emotional value triumphs: inside Jellycat Café pop-up in Shanghai
Jellycat CAFÉ has taken Shanghai by storm with its limited-time pop-up. Exclusive plush toys and immersive packaging performances highlight Jellycat's unique blend of emotional value and playful creativity.
Shanghai's low-altitude economy is gaining momentum
In recent years, Shanghai's low-altitude economy has been rapidly commercializing, driven by successful developments in composite materials, a strong talent pool, and an expanding range of application scenarios presenting opportunities for travellers and brands alike.
Academic/Science bars are trending in China’s first-tier cities
Academic/Science bars are trending in cities like Beijing and Shanghai, offering a mix of intellectual talks and social relaxation in a laid-back, tipsy atmosphere.
The art of offline retail: curate store space to enhance customer experience
As offline stores shift back towards offering engaging experiences, foreign brands’ retail spaces have been renovated in Shanghai. Gentle Monster, ARCTERYX and FREITAG are 3 cases you can't miss!
Where to locate your office in China
Shanghai’s retail market is unrivalled in China for both size and dynamism, supported by China’s most sophisticated consumers meaning that the city is at the forefront of consumer trends
Should I launch my new product in Shanghai?
There is talk about most consumption growth in China coming from its smaller cities, but premium foreign brands shouldn't discount wealthier and more sophisticated cities like Shanghai, where 100-150 cups of coffee are consumed a year, versus 12 across China, for example