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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Moncler unveils $28 million ‘The City of Genius’ in Shanghai
Moncler invested $28 million in the one-day "The City of Genius" event in Shanghai, blending global vision with local creative culture. For foreign luxury brands, the Chinese market remains unparalleled, and Moncler’s showcase sets a powerful example of how to captivate and inspire younger Chinese consumers.
The art of offline retail: curate store space to enhance customer experience
As offline stores shift back towards offering engaging experiences, foreign brands’ retail spaces have been renovated in Shanghai. Gentle Monster, ARCTERYX and FREITAG are 3 cases you can't miss!
Alibaba Kicks Off Singles' Day Season in Style
With the heralded Singles’ Day looming over the minds of anyone with an ear towards China, Alibaba’s gargantuan sales machine has primed its engines. With its fashion week in the rear-view mirror, a gloomy Sunday in Shanghai saw the Oriental Sports Stadium play host to the Tmall Collection, China’s ground-breaking fashion show, or maybe more accurately, ‘fashion festival’.