Lessons from Brands in China from 618
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and Viya, who contributed ¥18.9 billion ($2.8 billion) on one day of livestreaming during the last big
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an iconic Viennetta ice cream resembling a tank. Despite the absence of China’s livestreaming A
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their own livestreaming channels saw interesting innovations – from brands not traditionally
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-Listers, the livestreaming format continues as strong as ever, given another charge by the recent
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livestreaming commerce for the festival, following 15-fold growth last year. The trend of brands hosting
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China News This Week: Wednesday 22 June 2022
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Chinese Firms Join Livestreaming Ahead of Mid-Year 618 Shopping Festival, Expecting Rapid Consumer
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incorporate livestreaming. Airlines such as China Southern and Hainan sell cosmetics through
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livestreaming sales exceeded ¥20 million ($3 million) a day, with best selling products being books and
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我们能从618购物节中学到什么
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China News This Week: Wednesday 19 May 2021
livestreaming boom triggered by China’s COVID-19 outbreak begins to lose steam. WeChat to Stop Mini-Programs
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The Scams that Plague China’s Livestreaming Industry
livestreaming has been infectious for both consumers and brands, with 30,000 new Taobao Live accounts opened
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livestream craze at its peak last year, such as the $6.6 billion in livestreaming sales over the
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talking about marketing in China that didn’t praise the wonders of livestreaming. The buzz around
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The Scams that Plague China’s Livestreaming Industry
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PPE (个人防护), lockdowns (隔离) and livestreaming (直播). Over this time, there have been few articles
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livestreaming has been infectious for both consumers and brands, with 30,000 new Taobao Live accounts opened by merchants in February 2020 alone.
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talking about marketing in China that didn't praise the wonders of livestreaming. The buzz around
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wanting to get on the livestreaming wagon. With few genuine credentials to promote, many of the MCNs
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困扰中国直播行业的骗局
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What Could Be the Next Trend for Livestreaming?
Livestreaming Trends
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the stream The buzz of livestreaming has seen many well-known Chinese throw their hat in the ring for
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& How, here is some new data and analysis on livestreaming: Performance of some of the new kids on
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What Could Be the Next Trend for Livestreaming?
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Luo Tianyi ad performance Chinese livestreaming continues to soar, even as Chinese consumers get
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livestreaming marketing activities were held, with 560 million livestream users in China by the end
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a shot at livestreaming stardom. Two of the biggest successes have been older-than-the-usual
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中国直播的未来
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在中国和美国市场的本地化
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Market Localisation in China and the US
gain traction. Livestreaming’s lack of success in the US is another reminder or how different Chinese
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don’t always work in the West. China’s $40 billion livestreaming industry lured many Western tech
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Food & Beverage Trends in China, Part 3: More Diversity among Countries, The Rise of Local Players, Cartoony Branding and Copycats and Fakes
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The Future of Livestreaming in China
on livestreaming for some time now. In the past year alone, it has managed to attract more than
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happy. In the weekend before the Singles’ Day festival, a quorum online argued that livestreaming
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Livestreaming
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The Future of Livestreaming in China
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. Livestreaming has been in the spotlight leading up to this year’s shopping festival, with Alibaba
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predicting livestreaming had peaked when Covid ended, it continues to grow, with 110 million ecommerce
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Livestreaming has been in the spotlight for this year’s Singles’ Day and continues to grow, but it
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on the major platforms. Yet with all the hype and investment around livestreaming, not everyone is
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Olympic fever: first cinema live broadcast of 2024 Paris Olympics in China
Livestreaming
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Zara shows Shanghai’s cool kids how a pop up store is done
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brands to adapt its Chinese livestreaming to western markets. The pop-up’s digital integration spans
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Finally, we may get some sane marketing in China?
Livestreaming
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towards KOLs and livestreaming. With Perfect Diary and many other brands spending so much on KOLs, their
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Unconventional Douyin livestreams are gripping young audiences
livestreaming an ostrich eagerly munching on cabbage. The stark contrast between the her calm demeanor
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Livestreaming
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. Livestreaming has given ordinary workers a new way to showcase their value. The quirky, and
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Traditional collectibles: the new social currency for Chinese youth
Livestreaming
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touch. Humorous, whacky modern replicas showing up in a famous collectible appraisal livestreaming
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2024 is the year AI becomes mainstream in China marketing
Livestreaming
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Blurring lines between China’s ‘Superapps’
and other, with almost all of them folding social, ecommerce, entertainment, livestreaming and
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Livestreaming
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youth, to broader audiences, livestreaming commerce and a large paid userbase. Alipay has developed
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Stretching and remoulding the traditional 4-Ps of marketing in China
ecommerce, social commerce, integrated payments and livestreaming. Early-adopting brands embraced each
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Livestreaming
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