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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Top 5 China marketing lessons from October 2024
China Skinny’s review of key marketing trends and lessons we observed over the month of October 2024.
The rise of scripture copying for inner peace among Chinese youth
Scripture copying, once a niche activity, is now a rising wellness trend among young people. It is becoming part of the growing "temple economy," expanding from temples to teahouses and beyond.
Academic/Science bars are trending in China’s first-tier cities
Academic/Science bars are trending in cities like Beijing and Shanghai, offering a mix of intellectual talks and social relaxation in a laid-back, tipsy atmosphere.
Sip coffee while you sport: cafés themed around sports are trending as a result of the Paris Olympics
During the Paris Olympics, China's enthusiasm for sports was reignited, leading to a rise in popularity of cafés themed around sports like table tennis, tennis and basketball.
Standup paddleboarding is trending and brands are tapping into it
Standup paddleboarding is trending this summer, catering to Chinese consumers' desire for personalized experiences in water sports. And brands tapping into the trend are further enhancing its appeal.
Sleeping is the new rock music for China’s youth
The way many young Chinese view a park has changed this year, and parks and corporations like Hilton are tapping into the trend