What are you looking for?
Our Complete Archives
Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
Filter By Article Type:
Blue Moon: How not to connect with your target audience in China
Chinese household cleaning brand Blue Moon illustrates that even local brands can be very out of touch with the target audience, providing a case study of how not to market and do PR in China
Mother's Day in China - the good, bad & ugly campaigns reflecting societal changes
Mother’s Day ads showed how socially attuned brands are to mums, with some great campaigns but also some woefully inappropriate