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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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China’s youth contribute to a ¥14 billion healing market trend
As mental health issues such as work stress, unemployment and poverty continue to come to the fore, more and more young Chinese are pursuing emotional healing.
Emotional value becomes the new racetrack for brand competition
With China’s market becoming more and more flooded with brands and products, smart brands are tapping into consumers’ emotions with strategies such as Colour Marketing and Psychological Healing Marketing