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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.

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Sustainability and Environmental Branding in China

2003 was the year that China surpassed the EU for greenhouse emissions. By 2019, emissions from China were more than four times that of the EU’s 27 member states combined, and over 30% more per capita. In 2019 China accounted for 27% of global emissions, exceeding the entire emissions from the Developed World for the first time.

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Facial Recognition Loses Face in China

Skinny readers who’ve been with us for a while may remember when we hypothesised how retailers would be able to tap into China’s facial recognition with consumer scenarios in 2019 and beyond. The anticipated opportunities were the result of China’s leadership in facial recognition tech, coupled with its liberal policies and consumer attitudes towards the privacy. While cities such as San Francisco and Portland have banned the use of facial recognition, the technology has flourished in China with numerous marketing applications. Unfortunately many have been unscrupulous.

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China's 'Average' 2021 Numbers Can Be Misleading

Happy 2021. With China being the only major country to grow its GDP in 2020, economists the world over have been dialling up their forecasts of China's relative might in the years ahead. The Chinese economy is now expected to be larger than the US by 2028, presenting enormous opportunities for everything from milk to Maseratis.

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Infographic: China's 500-Million-Strong Online Pet Economy

Pets were denounced as bourgeois vanity by Chairman Mao which saw China late to the game of keeping pets as companions. But this has changed in recent years, driven by political, economic, societal and technological drivers, and accelerated by Covid. Now more than 500 million pet lovers embrace them online. The infographic below provides some of the more interesting data points about China’s online pet group of more than 500 million who now adore our canine and feline friends…

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The Truth Behind the Aspirational Growth in Luxury Sales in China

Many execs from the world’s luxury brands are likely to be toasting the resilient Chinese consumers who are the bright spot in otherwise abysmal sales. As LMVH’s global sales contracted 38% between April to June, consumers in China shelled out 65% more on their fashion and leather goods than a year earlier. Similarly, Kering’s worldwide revenue declined 29%, whereas sales in China grew 40%. Tiffany’s China sales were up 90% in May from 2019 while they fell 45% in the US in the first half of the year. The list goes on…

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Pet Marketing, Pet Products & Pet Collaborations a Big COVID-19 Trend in China

Last week was a big week for dogs in China: China’s agriculture ministry released a draft classifying them as pets not livestock. The announcement follows February’s nationwide ban on the trade and consumption of wildlife in China following widespread suspicions that that the COVID-19 outbreak stemmed from the virus being transmitted from wild animals to humans.

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