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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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What brands can learn from Shanghai Mental Health Center, 600 Wanping South Road
From in-house exhibitions to various brand collaborations, Shanghai Mental Health Center at 600 Wanping South Road is tapping into mental health concerns, helping to reduce stigma around mental health.
Tapping into Chinese consumers’ intrinsic needs for community
The drivers for being part of a community are more pronounced in China. This is seeing brands connecting consumers with a shared interest in engaging ways online and offline through events and partnerships, to build emotional connections so to reply less on price-based competition
It’s time for brands to capitalize on the wave of high-quality hit TV series
Have you watched the hit TV series The Tale of Rose that premiered this June? High-quality TV series like these offer a fantastic opportunity for brands to achieve their marketing goals in China. Check it out to see how they help brands make an impact.
5 Key Points for China Strategy in 2015
China Skinny wishes you a happy 2015; we hope you saw it in with a bang! The beginning of the year is often a time to plan ahead for the following 12-months. Whether you are already in China, or entering this year, here are a few points to keep in mind:
China Skinny Announces Partnership With CrowdDNA
China Skinny is pleased to announce a partnership with British research and strategy agency CrowdDNA.