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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Lessons from Xianyu: how foreign brands can thrive in China's evolving retail landscape
Xianyu's foray into physical retail illustrates five key lessons for retailers - both online and office - in how to differentiate and engage your target audience
The wonderful, whacky world of Dingdong Maicai: the ‘flora and fauna shop’
Chinese fresh food O2O platform Dingdong Maicai has become a cyber ‘flower, bird and fish market’ in addition to offering regular fresh food to expand business scope and attract young customers. You can find many ‘whacky‘ things there…
O2O is Often More Cost Effective Engaging than Traditional Channels in China
Most long-time Skinny readers will be aware of the opportunities to integrate online and offline channels in China. When developing a social media or ecommerce strategy, offline touchpoints should also be considered as a powerful aid to grow awareness and prompt engagement online.
Infographic: The O2O Opportunities in China
O2O is one of the most cost effective and engaging marketing strategies brands can adopt in China. Most aspirational brands selling in China have a strong O2O component in their marketing mix, yet many foreign brands have been falling behind in implementing O2O initiatives in China.