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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Fu Lu Jia brewery: the “MIXUE” of craft beer?
In China's new first-tier, second-tier, and third-tier cities, there's a craft beer chain called "Fu Lu Jia." The brand primarily targets the budget consumer market, with an operating model and pricing structure very similar to many tea drink brands in China. It has already opened over 130 locations. The evolution of craft beer poses some interesting questions about medium-term trends.
Trending in China: New Chinese style is on the rise
New Chinese Style elements are being incorporated into products by local and foreign brands across categories such as beauty, food & beverage, fashion and furniture