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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Golden Week Tourism 2024: The rise of neo-Chinese night tours
During this year’s National Day holiday, China saw 765 million domestic trips and ¥700.8 billion ($99b) in spending. As travellers seek deeper cultural connections, “Neo-Chinese night tours” emerged as popular experiences, presenting new growth opportunities for the tourism industry.
Reviving tradition: Chinese youth embrace the Horse-Face Skirt trend
Despite the interesting name, horse-face skirts have been some of the fastest growing fashion items in China this year
Chinese consumers’ preference for foreign brands improving
Chinese travelling and studying overseas again, coupled with foreign brands’ decision makers returning to China is helping sentiment for foreign brands in China