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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Robots and Retail: Enhancing the Experience in China
If you're living in a developed country, there's a chance you may have seen a few robots since the pandemic began. In the US, labour shortages, coupled with robots being covid-free has driven the recent adoption of Artificial Intelligence (AI) powered robots for everything from coffee delivery to making fresh, hot pizzas and customised hamburgers in minutes from deep inside a vending machine.
Eileen Gu: Ambassadors Don't Get More Marketable in China
Eileen Gu ticks so many boxes - both obvious and not so obvious - which enable her to resonate with Chinese consumers
Winter Sports is Soaring in China, As Beijing Promised it Would
By every measure, winter sports are booming in China leading into Beijing's Winter Games, presenting a multitude of opportunities for brands
How KFC Was Too Successful Marketing in China
KFC's marketing success and then threatened boycotts provide valuable insights about marketing in China