From its roots in TCM to the playful emergence of Poop Map, China’s evolving attitude toward bowel health demonstrates an openness to blending ancient wisdom with modern tech-savvy trends

China Skinny’s review of key marketing trends and lessons we observed over the month of October 2024.

From in-house exhibitions to various brand collaborations, Shanghai Mental Health Center at 600 Wanping South Road is tapping into mental health concerns, helping to reduce stigma around mental health.

Scripture copying, once a niche activity, is now a rising wellness trend among young people. It is becoming part of the growing "temple economy," expanding from temples to teahouses and beyond.

Traditional collectibles have become a form of social currency among young people. From spiritual comfort to stylish accessories, livestreams and e-commerce have made these pieces more accessible. And people watch appraisal livestreams for whacky collectibles as an entertainment.

Jellycat CAFÉ has taken Shanghai by storm with its limited-time pop-up. Exclusive plush toys and immersive packaging performances highlight Jellycat's unique blend of emotional value and playful creativity.

Academic/Science bars are trending in cities like Beijing and Shanghai, offering a mix of intellectual talks and social relaxation in a laid-back, tipsy atmosphere.

Founded in 2019, Tiaohai Village (跳海酒馆) is a community-driven pub brand. Despite having around 30 locations nationwide, it's said to have achieved over ¥100 million ($14m) in revenue in 2023, together with over 200 highly active online alcohol communities. Check it out to learn about what sets Tiaohai apart from other pubs and how it truly connects with Chinese young people emotionally.

‘Crazy ID Badges’ among post-00s white collars have become a trending topic on Xiaohongshu. Many FMCG brands have jumped on it to winning favour from the young consumers.

Chinese youth have embraced Jellycats, stones, even mango seeds as another kind of ‘pets.‘ These alternatives provide emotional value without the time-consuming and attentive pet-caring routines.

Chinese youth are embracing pun culture in the workplace. From growing 'bananas green' to cheery tomatoes, they enjoy these humorously punned fruit and vegetables for better mental health.

Three cute animals are connecting China’s young urban professionals at a mental health level, seeing them go viral and merchandised by big brands

Chinese consumers’ increasing need for emotional support is being reflected in what they’re spending online