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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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F&B brands are tapping into unconventional wedding occasions
As new generations redefine what weddings look like, brands are seizing the moment to connect with young couples seeking authenticity and personalization.
How unashamedly American brands remain the top dogs in China
KFC and McDonalds have successfully navigated China’s competitive market for decades, but McDonald’s most successful and low cost campaigns may be happening now