With the Mid-Autumn Festival approaching, mooncakes—an essential traditional treat—are once again showcasing innovative and exciting variations. This round up of intriguing and unusual mooncakes may provide inspiration for product development beyond the traditional treat!

As Chinese Valentine's Day, Qixi Festival (七夕节) conveys Chinese-style unique romance between lovers and couples. Check it out to see how brands are embracing this traditional festival in creative ways.

As competition in the Chinese dining market intensifies once again, a number of low- and mid-range brands are directly writing their prices on their storefronts. Although this move is direct, the results have seen brands begin to imitate this set of marketing methods.

Once an old, obscure brand selling posture-correction brace, Babaca has achieved a successful comeback by leveraging celebrity and KOL marketing, but many people question it is a ‘IQ tax'.

A bakery in Hangzhou drew many customers with its "9.9 Yuan" marketing slogan in May. Since then, numerous low-price bakeries have popped up across the country.

As oat milk’s popularity fades in China, rice milk appears to be the next cab to fill the plant-based gap, with the familiarity and versatility of rice milk being combined with big health claims

Brands such as Lululemon and Starbucks are incorporating the rising Chinese folk culture trend into their marketing, but interestingly, no one has yet tapped into the popularity of the Yingge Dancing

Kraft Heinz’s flagship sauce in China, Master Weijixian, is celebrating its 40th anniversary with a campaign which ticks a lot of boxes in capturing current trends in China