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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Observation: Understanding diverging consumption trend in China
China's consumer landscape is increasingly divergent. Lower-tier cities are rebounding faster and showing greater resilience than first- and second-tier cities. While large catering businesses struggle, smaller restaurants thrive. How can brands understand these diverging trends and their implications? Read on to find out more.
How a lower-tier grocer Pangdonglai is rewriting Chinese retail rules
Pangdonglai is rewriting the rules of retail in China, but not through a shiny new tech-based model
6 themes from 618 that can apply year-round in China
China big ecommerce festivals act as a barometer for consumer sentiment, but this year’s 618 also provides wider lessons into what is working with Chinese consumers right now
Big city versus little city in China, where do the opportunities lie?
Young Chinese are leaving China’s megacities for smaller cities, and bringing their sophisticated habits with them. Yet beyond the hype, how is this playing out for business opportunities?
How does consumption in China look in the medium term?
Current Chinese consumer behaviour currently varies by category, but the medium-term outlook is very positive for a number of reasons