Reviving tradition: Chinese youth embrace the Horse-Face Skirt trend

Ever since the lead up to Spring Festival in February, the horse-face skirt has sparked a wave of traditional clothing consumption. People can be seen wearing the horse-face skirt as part of their everyday attire in various settings. Data from multiple e-commerce platforms indicates that the horse-face skirt has become the hottest item in traditional Hanfu since January 2024. On Red , there are over 1.1 million notes related to horse-face skirts.

The design of the horse-face skirt leans towards traditional style while remaining compatible with modern elements, showcasing the charm of the collision between Eastern aesthetics and contemporary fashion. The horse-face skirt does not demand a specific body type, making it suitable for a broad range of individuals. Additionally, a viral video on Douyin has increased the popularity of the horse-face skirt, attracting many people to give it a try.

A Douyin influencer showcasing her horse-face skirt at the Louvre in Paris

As garments like the horse-face skirt extend into everyday wear scenarios, it symbolises the increasing affinities young people have towards Chinese-style consumer products, while showcasing cultural confidence. Even foreign brands - not just those in fashion - should consider how Chinese cultural elements can be incorporated into their offerings tastefully and sensitively.

Young people wear the horse-face skirt in their daily lives. Image source: @妮‘’古拉斯 @周五购物狂 @Simon on Red

Horse face skirts on Chinese streets. Image source：@织造司旗舰店 @李先之 @徐大囍

The diverse kinds of horse-faced skirts from @小陈的穿搭空间 on Red.