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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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999 Cold Medicine’s Spectacular Transition to Fashion: Lessons for Global Brands
This could quite possibly be our favourite marketing campaign in China yet, transitioning a cough medicine brand into a fashion powerhouse, incorporating user generated content, community and corporate welfare