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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Ancient remedies for modern pets: the rise of TCM in China’s pet boom
Two of China's fastest growing categories - pets and TCM - are converging, creating a booming niche category that provides hints for other convergence opportunities in China
The importance of size when localising for the China market
Size matters in the China market, but many foreign brands still miss the memo. Size preferences are notably different in China from Western markets across many categories, here are some reasons why...
Chinese consumers’ quest for youthfulness is driven by who you may not expect
China's anti-aging category is worth over $15 billion, spans numerous categories, and provides interesting insights into the purchase behaviour of some demographics
China’s infant and child nutrition market confirms the appeal of foreign brands for new parents
Despite China’s falling birth rates, almost 10 million babies were born in China last year, with many parents favouring foreign health supplements over domestic