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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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The runaway success of Wukong and the symbolic opportunities it brings
Wukong is a huge deal in China, not just being the first AAA game and record sales and players, but for its wider impacts on consumer behaviour and branding opportunities