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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Which is best: Selling commodities, parts or brands in China?
We’ve seen a number of companies in China back away from selling branded products to focus on selling commodities, parts or white labels. Based on the nature of the Chinese market, what is the best approach?
The all-American Oreo cookie in China: connecting through innovation and localization
From adapting flavours to creating viral moments, Oreo has continually evolved to meet the changing tastes and lifestyles of Chinese consumers, transforming the foreign brand into a household favourite.
Chinese consumers’ preference for foreign brands improving
Chinese travelling and studying overseas again, coupled with foreign brands’ decision makers returning to China is helping sentiment for foreign brands in China
Chinese consumers “much more inclined” to buy from foreign brands than last year
Chinese consumers are showing a higher preference to foreign brands than last year according to a PWC global survey