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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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What can F&B brands learn from Heytea’s health-oriented marketing strategies?
As Chinese consumers increasingly prioritize health and wellness, fresh milk and fruit tea brands are stepping up, with HEYTEA standing out prominently. This article explores HEYTEA's health-focused marketing strategies and provides insights for brands looking to cultivate health-oriented perceptions.
Stay active anywhere: the “5-minute workout boost” campaign on Xiaohongshu
Xiaohongshu/RED launched the "5-Minute Workout Boost" campaign to coincide with the Paris Olympics and summer vacation, making exercise accessible and easy to fit into daily life.
Why burying yourself in over 40°C sand is a trending wellness practice in summer
Chinese traditional wellness practices such as sand therapy, Sanfu moxibustion, and herbal or botanical beverages are trending this summer. Chinese consumers are increasingly drawn to health regimens rooted in ancient wisdom.
Sculpting bodysuits: the trending sportswear and hot girl summer outfit
Beyond the ubiquitous yoga pants, every fitness enthusiast's wardrobe now includes at least one sculpting bodysuit. They are also ideal for hot girls’ summer outfit.
Jaws drop as Chinese actress Jia Ling emerges 50kg lighter! 'YOLO' movie ignites fitness craze
One well-promoted movie and deeply committed lead-actress has done wonders for the growth in fitness, particularly boxing