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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Viral videos flipping guilt-based parenting narratives
A wave of viral videos in China are flipping the script on traditional Chinese-style parenting. Filmed from a child's perspective, these clips turn guilt-inducing phrases back on parents, pushing them to reflect on their parenting approach.
China’s middle-aged and elderly influencers giving youth comfort through the illusion of familial bonds
Chinese youth behaviour gives hints to what connects with them, what is missing, and idealistic ways they view familial relationships