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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Connecting with Chinese consumers through emojis
To help China’s mental health transition from the taboo-to-talked about, Chinese found cute toons as an effective way to communicate their feelings, and they are now taking off as marketing tools
China’s fascinating billion dollar+ emoji character industry
Cartoons who have become established as emojis are connecting with consumers emotionally through big brand collabs, including the recent Miniso x Chiikawa which saw 7-9 hour queues at their popup