Abstract marketing taps into the audience’s curiosity and creativity, making it a powerful tool for building memorable, distinctive brand narratives in the digital age

Moncler invested $28 million in the one-day "The City of Genius" event in Shanghai, blending global vision with local creative culture. For foreign luxury brands, the Chinese market remains unparalleled, and Moncler’s showcase sets a powerful example of how to captivate and inspire younger Chinese consumers.

Although summer has come to an end in China, the enthusiasm for ice cups remains strong. Coffee ice cubes and fruit-flavoured ice ball cups have further encouraged people to explore DIY mixers and enhance their beverage experiences.

Founded in 2017, M Stand has continually evolved with its unique aesthetic and comprehensive innovations, positioning itself as more of a lifestyle brand than a coffee chain.

Founded in 2019, Tiaohai Village (跳海酒馆) is a community-driven pub brand. Despite having around 30 locations nationwide, it's said to have achieved over ¥100 million ($14m) in revenue in 2023, together with over 200 highly active online alcohol communities. Check it out to learn about what sets Tiaohai apart from other pubs and how it truly connects with Chinese young people emotionally.

As Chinese Valentine's Day, Qixi Festival (七夕节) conveys Chinese-style unique romance between lovers and couples. Check it out to see how brands are embracing this traditional festival in creative ways.

Brands are exploring new advertising media. From airport luggage conveyor belts, bed sheets hanging on balconies to sewn-in labels, you might be surprised by their creativity.

By blending different elements, coffee shops are providing consumers with surprising and exciting experiences. It's not just about the coffee itself; it's about the emotions and connections it brings.

If you want to see what it takes to stand out in Shanghai, look no further than the baked goods category

While all of us have enjoyed the results of Chinese inventions from paper, printing, tea and porcelain, to the less-cited toilet paper, pasta, ice cream and football, it’s likely we’re going to benefit from many more in our lifetimes, particularly in the technology category.

In 2013, there were 2.9 million U.S. Dollar millionaires in China. They were 38 years old on average. 12-months later, following a year of slowing GDP growth, low to negative house price movements in most cities, and the end of double digit growth for most luxury brands, more than one million Chinese millionaires have joined the ranks. It is another indicator of the continued growing affluence of individual Chinese.

China Skinny wishes you a happy 2015; we hope you saw it in with a bang! The beginning of the year is often a time to plan ahead for the following 12-months. Whether you are already in China, or entering this year, here are a few points to keep in mind:

With the Football World Cup beginning tomorrow, many Chinese will have their eyes on Brazil. Despite the fellow BRIC’s time zone being 10-13 hours behind China’s, CCTV is banking on a bumper of a tournament and a massive 530 million Chinese are expected to follow it online according to iResearch.

There is a common perception in the West that Chinese lack creativity – great rote learners and copiers, but not too creative when it comes coming up with something new and original. Well the folk down at Forrester Research spend 2011 surveying 330,000 Social Media Users and uncovered some very interesting facts that may change your perceptions about Chinese creativity.