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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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You can place your personal ad in some of China’s metro stations
For about ¥200 ($27.50) a day, you can place your personal ad in some of China's metro stations. Chinese consumers are having a lot of fun with this platform job hunting, celebrating birthdays, proposing to loved ones, and even promoting influencer images…
How politically correct should marketing be in China?
Richemont’s billionaire chairman recently noted that Chinese are “not obsessed with political correctness” - there are plenty examples of this, but how should foreign brands address it?