China's Love for the London Olympics
Another week and another stellar Olympic games has wrapped up. The Games brought Chinese tourists in droves to London, spending more than any other visitors. Back home, Chinese fans went crazy on Weibo, posting 119 million microblogs for the opening ceremony alone; notably more than Twitter's 10 million tweets.
Hopefully your transition to post-Olympic reality hasn't been too difficult and you're back on the bandwagon refining a marketing strategy that Chinese will love. This week's skinny should help, providing the usual spread of news, advice and opinions to deepen your knowledge of the China market including understanding Chinese consumers, branding, luxury goods, mobiles and gadgets in China.
Understanding Chinese Consumers
8 Facts You Need To Know About Chinese Consumers: Our view on eight pieces of essential information you need to know about Chinese consumers.
Branding in China
Chinese Prefer Foreign Brands: Good news for all of us exporting to China - the top 5 most recognized brands in China are all from overseas.
Chinese Consumer Products Get More Competitive: Although China’s preference for Chinese brands is well documented, some local brands are stealing back share.
Luxury Goods
Four Things To Know About China’s Luxury E-Commerce Market: What's important, what they're buying and where they're buying luxury goods in China.
Bling Toned Down In Beijing: Will Gucci bags soon look like rice sacks? Luxury brands are increasingly shying away from flashiness in China.
As China Turns Cautious, What Are Luxury Consumers Choosing To Buy: Chinese consumers are buying less luxury watches and bags, so what are they buying?
Mobiles & Gadgets
Chinese Firms Target Consumers With Mobile Applications: Some good examples of how Chinese firms, from fashion to auto to airlines, are using mobile apps to woo Chinese consumers.
iPad Grabs More Than 70% Of China’s Tablet Users: If you’re not optimizing your Chinese site for tablets, you should be, especially the iPad.
That's the skinny for the week! If you've missed earlier news or need to learn more, there's a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if you prefer hearing about these by social media, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed. If you have any feedback or suggestions for future articles, please let us know.
