What are the top trade shows and expos to look out for in China in 2025 for foreign consumer brands? Our comprehensive guide will keep you well-prepared!

A myriad of resurrection services are coming online in China, ranging from tens of yuan to thousands

Here are 8 of China’s latest fashion trends that we particularly like

Plan ahead for 2024 by picking the top China trade shows including date, attendees, exhibitors, location and more.

Kraft Heinz’s flagship sauce in China, Master Weijixian, is celebrating its 40th anniversary with a campaign which ticks a lot of boxes in capturing current trends in China

It's clear that this year has been marked by a strategic emphasis on affordability, value, and shopping experiences. Various platforms, including Alibaba Group, prioritised offering "low prices" and “high value”, setting a distinctive tone for the "Double 11" shopping festival.

Localizing, creating social buzz and targeting Generation Z. Here is a look at what it takes to launch a successful brand partnership on the China market.

Another year, another huge hit for Alibaba!

In April 2016, pundits were predicting the demise of China’s cross border ecommerce channel after hefty new taxes were suddenly introduced on all online cross border trade. Fortunately, some slick lobbying from Alibaba and JD saw the new tax rates ‘postponed’ the following month and good old cross border was soon back on track.

A doctor flying from Chicago to Louisville last week had only morning appointments on his mind. Yet within hours, his pre-flight plight would reverberate around the world.

“Fresh Food” has become the main theme on Chinese tables as consumers are increasingly attracted to a healthy lifestyle.

The average day in China sees no less than 500 new products launched. With this in mind it’s easy to understand why its consumers are among the most promiscuous on the planet. Furthering this trait, modern concepts of a ‘brand’ have only recently taken hold in China; China’s consumers have traditionally lacked the inherent connection to brands that characterize those of the West.

Every day this year, an average of more than 120,000 new Chinese consumers signed up to the Internet. Most of them on their smartphones, and many of them using it to run a big part of their lives.

Many have pondered what would happen if everyone in China jumped at the same time. There's been talk of the earth being thrown from its axis, mass earthquakes, volcanic eruptions and other catastrophic events.

Education is a major concern for Chinese parents who are eager to see their child excel in multiple disciplines. From an early age on, kids in China are attending English classes, practice calligraphy and learn instruments in order to be able to compete with millions of others. It is a rigid system that focuses on theories and teacher-centred learning with the primary goal being the big exams for the next higher school level such as the university admission exam gaokao. The pressure on the 9 million attendees is enormous with schools installing anti-suicide barriers to prevent students from taking their lives ahead of the exam.

The act of shopping has spread across different countries in unique ways, and each market has adopted its own local habits, trends, influences and behaviours. China is a country where shopping plays a huge role in daily life, as consumers regard shopping a higher priority in their lives compared to other markets. The graphic below illustrates to what extent shopping shapes Chinese' lifestyles

Alibaba's growth has been remarkable over the past few years, cementing its position the central pillar of China's ecommerce industry. With Tmall and Taobao, Alibaba is successfully furnishing the market needs in China by providing B2C and C2C platforms.

Unless you're selling Zimmer frames or denture adhesives in China, there's a good chance you'll be targeting China's Millennials - the single most important consumer group on the planet.